An 8-figure ARR AI company took back its brand on Google, from 0% to 95% impression share on Maintouch
0% → 95%
Branded impression share
66% → 84%
Absolute top of page
86%
Outranking share
Goals
Brand defense: own the search for your own name
When a buyer searches for a company by name, they're ready to talk. The company's goal was simple: make sure that buyer lands on them, not a competitor.
Brand defense on Google Ads was the priority, and it is the core problem Maintouch solved for them.
Challenge
Their biggest competitor owned their branded search
The company's biggest competitor was bidding heavily on its branded terms and owning every sponsored result. In April, the company had 0% impression share on its own brand, while the competitor held more than 70%.
Every high-intent search for the company was being intercepted at the top of the page.
Solution
A steady cadence of tests and optimizations
Once the account was connected, Maintouch ran a continuous stream of micro-optimizations and tests across the branded campaigns, keeping the winners and cutting what didn't move impression share. The Maintouch team worked alongside the company to review changes and keep the program moving.
Testing alone took branded impression share from 0% to 75%. Ongoing optimization on Maintouch carried it the rest of the way.
Outcome
The competitor dropped out of the auction
Branded impression share is now 95%, up from 0%. Absolute top of page rate climbed from 66% to 84%, and when the two brands compete directly in the auction, the company now outranks its biggest competitor 86% of the time.
The competitor that once held more than 70% of the branded auction fell to roughly 20%, then dropped out of the auction insights report entirely.