Extend Customer storyExtend grew search traffic 330% and built a top of funnel that runs itself with Maintouch
+330%
Search traffic
+1,343%
Search impressions
+822%
Ranked keywords
“We've handed Maintouch more and more over time because they keep delivering: SEO, AI search, conversion strategy, and more. They think about our growth as holistically as we do, and it takes us almost no time to manage.”
Kushal Byatnal
Co-Founder & CEO, Extend
Goals
Winning pipeline across every search vector, not just one
Extend's pipeline runs through organic search and AI/AEO search, and the team wanted both growing together rather than leaning on one channel. Search was a key driver for Extend, especially on the AEO side.
That meant top-of-funnel work couldn't stop at rankings. It had to reach the answer engines evaluating Extend against competitors.
Challenge
772 pages buried by Extend's own documentation
Extend's documentation site was barely visible to Google. Only 321 of 1,093 pages showed up in search. The root cause was duplication. Pages were being published multiple times over under different URLs, so search engines wasted their attention on duplicates instead of the real content. At least 87 pages that should have been indexed weren't, including Extend's entire API reference.
Solution
Rebuilding the index, then building the backlinks
Maintouch traced the problem to documentation that was invisible to search. The fix started with cleanup. Maintouch removed duplicate pages, rebuilt the site's search map, and manually pushed Google to re-crawl.
From there, Maintouch built a keyword strategy around Extend's core use cases, automated new content and internal links, launched comparison content built to win AI search results, and backed it all with a backlink program.
Outcome
A top of funnel that runs itself
Search traffic is up 330%. Search impressions are up 1,343%. Ranked keywords are up 822%, with 53 new backlinks built into that growth.
This is what Extend set out for: top-of-funnel growth across organic, AEO, and conversion that Maintouch manages end to end, freeing the team to keep expanding scope instead of firefighting indexation.