GovDash Customer storyGovDash grew search impressions 360% and built an inbound channel from zero with Maintouch
+113%
Search traffic
+360%
Search impressions
+369%
Ranked keywords
+168%
AI-referred traffic
“Maintouch took us from zero organic presence to a real pipeline channel in under three months. Their team moves fast, communicates clearly, and the results speak for themselves.”
Lauren Kazemekas
Growth, GovDash
Goals
From zero to inbound
When GovDash started using Maintouch, they had a significant lead in the government contracting category. But almost none of it converted into an organic pipeline engine, because their organic search presence wasn't built to capture it.
Their goal with Maintouch: build an organic presence from zero as a healthy inbound channel.
Challenge
Present in the market, absent in the search bar
Before Maintouch, GovDash was reliant on outbound and paid channels to drive business. Having no organic presence, they showed up unevenly in answer engines: they were cited on 33 of 48 prompts, and had virtually no visibility on ChatGPT and Gemini.
While they were running paid ads on search, their campaigns were optimized for goals that didn't really serve them (like YouTube follows, display, and page views), hampering their growth.
Solution
Build the channel, fix the engine
GovDash used Maintouch to build an organic search presence from the ground up by focusing on keyword clusters, AI-legible content, backlinking, refreshing, and setting an AI-visibility baseline across 48 prompts.
GovDash also used Maintouch to rebuild their Google Ads campaigns around one goal: CRM leads. That meant removing display ads, re-optimizing for the right conversion goals, and adding competitor-offense and brand-defense ad groups.
Outcome
Two channels, one compounding curve
With Maintouch, GovDash's search impressions have more than tripled. The organic channel is now compounding on its own: their search traffic is up 113%, and AI-referred traffic is up 168%.
On the paid side, 130 days of spend have turned into a real pipeline number: conversions are up 42%, and the conversion rate on paid search has climbed 63%. Organic and paid search now work together to create a flywheel: organic content shapes the pages paid defends and expands into, while paid's search-term and conversion data feeds back into what gets written next. That's how GovDash keeps compounding wins on Maintouch.