Openlayer Customer story

Openlayer reversed an organic decline and grew search impressions 641% with Maintouch

+641%

Search impressions

+405%

Ranked keywords

20 hrs

Saved per month

“Maintouch came in, diagnosed our issues quickly, and got to work. Within a month we hit a new all-time high on impressions and everything has continued to compound since. The turnaround was real.”

Jaime Banuelos

VP of Marketing, Openlayer

Goals

Bring demand back

Openlayer had an organic content engine running before Maintouch, but their website traffic, search impressions, and LLM-referred traffic were in steady decline. They sat in category whitespace, but were failing to capture the existing search demand.

With a significant site refresh underway to re-target governance and CFO buyers, Openlayer needed to stop the bleeding and bring site traffic and search- and LLM-driven impressions back up.

Challenge

Present in the category, invisible in the results

Despite having an organic strategy, Openlayer wasn't ranking or getting cited on its own defining queries. They won 0 of 15 ChatGPT citations, ranked 5 of 15 overall, and had an average AI-visibility score of 23.4.

Their blog content wasn't rooted in real search data, so posts failed to bring in sufficient traffic. They weren't built around the queries and terms that people were actually searching for.

Solution

Content built from data, not guesswork

Maintouch replaced the guesswork with a data-first content approach, closing the zero-citation gaps in their knowledge base, fixing the AI-Overview click leak on posts that were ranking but not converting, and rebuilding the blog strategy around what their ICP was actually searching for.

Outcome

From decline to compounding growth

Since switching to Maintouch, Openlayer's search impressions are up 641% and ranked keywords are up 405%. They've reversed the decline their old playbook had caused, and site clicks and impressions have steadily grown over the last few months.

Plus, their team is saving 20+ hours a month that used to go into content that wasn't working. With Maintouch, Openlayer is capturing the search and LLM demand it was missing before, giving them a meaningful organic foundation to continue building upon.