Puzzle Customer storyPuzzle grew AI-referred traffic 253% with Maintouch
+253%
AI-referred traffic
+28%
Search traffic
“When we started, we were unranked on most of our highest-intent keywords. Maintouch built a clear roadmap, told us exactly what they were going to do and when, and then delivered against every milestone. We're now top 10 across our core terms and still climbing.”
Alex Martin
Growth Marketing, Puzzle
Goals
Break into the rankings that actually matter
Puzzle had already published content against its priority keywords, but the content wasn't moving the needle. It sat unranked or buried past page two on the terms that mattered most to the business.
The goal wasn't more content; it was a clear path from unranked, to top 20, to top 10, to top 5 on the keywords that drive real intent.
Challenge
Content without a path to the top
Puzzle had content live against its highest-intent keywords, but no way to scale quality output or tell which articles were actually winning in AI search. Manual editing work slowed every release, and there was no signal to prioritize the next piece by AI-search performance.
Solution
A milestone-based roadmap, not a backlog
Maintouch built a clear roadmap against Puzzle's priority keyword set, spelling out exactly what would happen, rather than a running list of deliverables. Execution was tracked against ranking milestones so progress was visible and accountable at every stage.
Outcome
Top 10 and still climbing
Puzzle moved from unranked on its core terms to top 10 and climbing, with AI-referred traffic up 253% and search traffic up 28% as those same terms started surfacing in AI search results.
Alongside the ranking gains, the team saw real process wins: less manual editing and thumbnail time, faster turnaround on new content, and competitor-link filtering running live in production.