A Series B vertical AI company scaled Google Ads spend 62% and grew conversions 42% on Maintouch
4 → 90
Competitor-campaign conversions / mo
<35% → 98%
Branded impression share
+42%
Conversions
+63%
Visit-to-demo rate
Goals
More traffic, better leads, and room to scale
The company wanted paid search to do more than drive clicks: more traffic, better leads, and a program that could take more budget without getting more expensive per click.
Challenge
Spend that was not tied to pipeline
The account was optimizing toward goals that didn't map to real leads, so the conversion data couldn't say which spend was actually building pipeline.
Their own brand was exposed, with under 35% impression share on branded keywords, and campaigns targeting competitors produced about 4 conversions a month.
Solution
Fix the signal, then scale
Once the account was connected, Maintouch cleaned up the conversion goals and rebuilt conversion tracking around CRM leads, so every optimization pointed at pipeline instead of vanity metrics. The Maintouch team worked alongside the company on the tracking rebuild.
From there, Maintouch tightened brand defense on branded keywords, rebuilt the competitor campaigns, and scaled spend into the campaigns that were proving out.
Outcome
More budget, better leads, flat costs
Conversions are up 42%, and the rate of page views turning into booked demos is up 63%. With conversion tracking tied to the CRM, CRM-attributed contacts grew more than 4x.
Competitor campaigns went from about 4 conversions a month to 90, a 22.5x lift, while owning a higher share of impressions on those competitor terms. Branded impression share went from under 35% to 98%.
And it scales: spend is up 62% while CPC held nearly flat (up 12%), leaving headroom to keep growing the program.