Skyvern Customer storySkyvern grew search impressions 982% and won the AI browser automation category with Maintouch
+982%
Search impressions
+84%
Search traffic
+439%
Ranked keywords
“Maintouch changed the game for us. We went from a full-time hire dedicated to SEO, to Maintouch handling everything with maybe ten minutes of our time per week.”
Suchintan Singh
Co-Founder & CEO, Skyvern
Goals
Win the category, not just the traffic
Skyvern was moving upmarket, from a self-serve open-source tool toward enterprise, on-prem deployments. This meant winning over buyers evaluating a serious deployment, not just developers trying a free tool.
This shift is the reason that their goal with Maintouch was never to generate the most visits: it was to drive traffic in the middle and bottom of the funnel specifically, and own the category conversation around AI browser automation.
Challenge
A backlog built for traffic, not for going head to head
Before Maintouch, Skyvern's organic visibility was thin, with 64,345 non-branded impressions over 9 months. But the bigger problem wasn't volume, it was aim: the 1,400-idea content backlog was over-indexed on generic “browser automation” execution content, which didn’t get Skyvern ranked when a buyer was comparing tools.
In a market that includes well-funded competitors like BrowserBase and BrowserUse, as well as decades-old incumbents like Selenium and Playwright, Skyvern had a lot of ground to catch up on.
Solution
Chase the highest-intent buyer, not the highest-volume keyword
Skyvern used Maintouch to build and execute a strategy around head-to-heads, alternatives, and listicle blog content; the type of content aimed at people already comparing tools in real time, as opposed to top-of-funnel awareness pieces.
Making this type of content quotable to LLMs and search engines positioned Skyvern to win on being the most specific, most useful answer at the exact moment someone was choosing between tools.
Outcome
Beating funding and tenure, not just traffic
Nine months in, Skyvern’s growth with Maintouch shows up in exactly the place you'd want it to. Non-branded impressions went from 64,345 to 725,744, up 1,028%, and grew faster than sitewide impressions did overall (up 585%), meaning that more people aren’t just looking up “Skyvern,” but that Skyvern is showing up for the category itself. They consistently show up 2-3 in LLMs, beating out their competitors and incumbents.
Most of that growth has come through the blog, where impressions have climbed from 34,470 to 432,103 (+1,154%). The 137 posts published through Maintouch now make up close to a third of all site-wide impressions (32.1%) and about half of everything net-new (51%).