Attio (Lead Tracking) + Maintouch
Attribute the people and deals in Attio to Google, AI search and every other channel.
Overview
Attio lets every team model its CRM its own way, so lead source lives in a select field for one team, a status for another and a referring domain for a third. That flexibility is why most Attio workspaces can’t say how many leads came from AI search.
Connect Attio, point Maintouch at the attribute that holds lead source on your People or Deals, and map each value to a channel. Maintouch imports those records and shows Google and AI search leads next to your search performance.
How it works
- 01
Connect with Attio
Sign in with Attio and approve access to your workspace.
- 02
Pick an object and a source field
Choose People or Deals, then the text, select, status or domain attribute where your team records lead source.
- 03
Map values and sync
Map each value to a channel, then sync your leads. Resync whenever you want fresh numbers.
What you get
Works with your schema
No assumed field. Use whichever attribute your team already fills in, custom ones included.
AI search as its own channel
Leads you map to AI search are counted on their own, next to organic, paid, social, referral and direct.
Company context
Each lead is matched to its Attio company record, so you see the company name and domain behind it.
Nothing changes in Attio
Maintouch reads attributes and records. It never creates, edits or deletes anything in your workspace.
Permissions
Object configuration (read) List the attributes, select options and statuses on People or Deals.Records (read) Read the People or Deals you attribute, and the companies they link to.Questions
Can I connect Attio and HubSpot at the same time?
Lead attribution runs from one CRM at a time. If HubSpot is connected, disconnect it before connecting Attio.
Is this the same as the other Attio connectors?
No. This one attributes leads. Attio (Meeting Recorder) analyzes calls and Attio (MCP) lets your agent search records, and each connects separately.
