Gong + Maintouch
Turn the questions your customers ask on Gong calls into content that ranks.
Overview
The best content ideas are already in your sales calls: the questions buyers ask, the competitors they compare you to and the objections that stall deals.
Connect Gong and Maintouch imports your external call transcripts every day, analyzes a fresh batch each time for customer questions, competitor mentions and product feedback, and feeds what it finds into your knowledge base, battlecards and content ideas.
How it works
- 01
Paste an access key
Create an API access key in Gong and paste it in with your Gong API URL.
- 02
Choose which calls
External meetings only by default. Add a title filter to narrow it to specific call types.
- 03
Let it run
We import the last 30 days of calls, then sync new ones every day.
What you get
Questions by funnel stage
Customer questions are tagged top, middle or bottom of funnel, ready to become posts and FAQs.
Competitor mentions
Every time a buyer names a competitor, it is captured and used to keep battlecards current.
A knowledge base that keeps up
Product feedback and recurring themes update your Context Hub automatically.
Ask Agent M
Ask what objections came up this month and get answers quoted from real transcripts.
Permissions
Calls (read) List calls with their title, date and internal or external scope.Transcripts (read) Read what was said so questions and themes can be extracted.Participants (read) Label speakers in the transcript.Questions
Are internal meetings included?
Not by default. Maintouch skips calls Gong marks as internal, and you can add a title filter on top.
Does Maintouch write anything back to Gong?
No. Access is read-only. We never edit, delete or comment on your calls.
How far back does it go?
The first sync imports the last 30 days of calls. After that, new calls sync once a day.
