Grain + Maintouch
Turn the customer calls you record in Grain into content and sharper battlecards.
Overview
Grain is where your team records customer calls. Those recordings hold the questions and objections your website should already be answering.
Connect Grain and Maintouch imports your external recordings every day with Grain’s AI summary attached, then analyzes a fresh batch after each sync for customer questions, competitor mentions and product feedback.
How it works
- 01
Paste your API key
Create an API key in Grain and paste it in. Maintouch checks it before saving.
- 02
Set your filters
External recordings only is on by default. List your internal domains to catch anything Grain doesn’t flag.
- 03
Let it run
We import the last 30 days of recordings, then sync new ones every day.
What you get
Two layers of filtering
Grain’s own external flag plus your internal domains keep team meetings out of the analysis.
Grain summaries included
Each recording arrives with the AI summary Grain wrote. If there isn’t one, Maintouch writes it.
Questions by funnel stage
Customer questions are tagged top, middle or bottom of funnel, ready to become posts and FAQs.
Competitor mentions
When a buyer names a competitor, Maintouch captures it and uses it to keep battlecards current.
Questions
Are internal meetings included?
Not by default. Maintouch asks Grain for external recordings only, and skips any where every attendee is on your internal domains.
Can I narrow it to certain call types?
Yes. Add a title filter like customer|demo and only matching recordings are imported.
Does Maintouch change anything in Grain?
No. Maintouch only reads recordings, transcripts and summaries.
